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Corporate Communication and Adaptive Management Strategies


Technology has revolutionized the way we interact with friends, family, and professionals. Today’s seamless communication allows people to innovate and create in new ways without ever having to be in the same vicinity. Technology has allowed businesses to adapt quickly, heighten awareness, and reduce expenses. Flexible management strategies have become prevalent in leading workplaces through communication technology programs varying from interactive screen share meetings to the simplicity of email. These management techniques promote innovation, employee dedication, involvement, and productivity. Allowing employees to set their own schedule, work from home, and focus on projects that showcase their strengths is a management technique that provides employees with the formula for success: motivation and reward. Guidance should be provided, but stifling micromanagement can be detrimental to the innovation process.

Communication technology shapes most professionals’ work days. Before stepping foot out of their homes, employees may converse with co-workers through email and social media to prepare for the busy day ahead. Thus, management strategies within the workplace today thrive via communication tools that promote speed, flexibility and adaptability. 

Corporate Communication and Adaptive Management StrategiesSeveral decades ago, technology was limited and stationary. Personal technology was not readily available and management could not afford to supply their employees with the bulky, expensive technology that was on the market. Growth in the market was slow with minimal change compared to our fast-paced development in the corporate world today. Employees were required to physically be in the office each day, check in with management to be assigned daily tasks, and were evaluated by how well they were able to complete these tasks. Now, an employee can be states away without skipping a beat in productivity. In the most successful companies, employees are involved in the goal-setting and planning process, meaning that they can actively work towards goals as opposed to management constantly having to show them where the tracks are. This new empowered workforce that communication technology has created allows management to spend more time focusing on external factors, as opposed to internal control techniques.

The continuous communication flow through business today has created a market that requires speed, flexibility, and adaptability to survive. Society expects cause and effect to be instantaneous. They are accustomed to wanting something and being able to receive it within a short amount of time. Businesses need to be able to communicate, process, and deliver quicker than ever before. Flexibility and adaptability may seem like similar concepts upon first glance, but they're not. Flexibility is inwardly focusing on the preparation steps that your company must take to stay relevant in a market. Adaptability, however, is the outward focus on your market. This is seeing what is going on in your market and successfully making changes accordingly. Adaptability is necessary to succeed in almost any market. It is important to stay informed and educated about new technology that shapes the industry. Corporate Communication and Adaptive Management Strategies

In closing, Bill Gates explains how now technology that allows us to communicate has impacted our lives for the better. “I’m a great believer that any tool that enhances communication has profound effects in term of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”

As we begin 2013, think about how your business may benefit through an updated corporate communication and management strategy. 

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