Today, in order to remain competitive in today’s labor market, employers are looking to strengthen their employer brand more than ever. Once upon a time, recruiting channels were limited to job/career fairs, university recruiting, referral programs, and the like. Fast forward to 2017, employer branding has quickly evolved into the fastest growing discipline of recruiting. A recent study found that 62% of global talent leaders said that employer branding was a top priority in 2016. Undoubtedly, that priority has carried into the new year, and employer branding continues to be a key element of the modern recruiting methodology.
How is your company looking to enhance your employer branding efforts in 2017? Do you have a dedicated team to employer branding? What areas are you looking to enhance this year, such as social media and digital advertising?
In order to better understand how employers are approaching and tackling this organizational discipline, as well as learn how MAU can better support employers in this effort, we developed a brief survey. Click below to complete the survey and help us get a pulse on this critical recruiting area!
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