"New Year, New Career!" That's what countless individuals are proclaiming, as they enter 2017, forming New Year's Resolutions and vowing a commitment to change in the new year. Historical Data from Indeed.com shows that job searches surge during the month of January. In addition, over 50% of workers have reported that they are thinking about a new job in the new year. At MAU it is no different, with as much as a 60% increase in January applicants compared to those in December.
During a time when the unemployment rate continues to hit historical lows in many areas of the country, and the job opening demand typically outweighs the supply, employers can benefit from this rise in job seeker interest.
Want to tap into the New Year pool of talented employees? Here are 3 tips to optimize your recruiting and hiring efforts starting today!
Target candidates where they’re searching. If your budget allows, consider boosting your job openings in January through paid methods. Employers can sponsor jobs on online job boards, such as Indeed. By sponsoring your postings, you can increase visibility to qualified individuals looking for jobs similar to the ones you are trying to fill. Click here to learn more. LinkedIn also offers paid promotions for job postings, and allows the employer to target candidates based on current job titles, skill sets, and geographic location.
Revamp your job descriptions to attract candidates. If you haven't reviewed your
job descriptions recently, now is a great time to do that. Consider revising them to speak to the audience you are trying to attract. For example, if your target is the Millennial audience, try to show a glimpse into company culture and how the company promotes work-life balance. In addition, ensure that your posting can be easily found in online search results with these 6 tips.
Boost your Employer Brand. Job seekers are increasingly looking to an employer's social media presence to gauge the organization's "culture code," and determine if it is a desirable place to work. Through platforms such as LinkedIn, Instagram, Facebook, and even Snapchat, employers have an opportunity to strengthen their Employer Brand by sharing stories about community involvement, office gatherings and other employee engagement activities.
Implement one, two or all three of these tips in your recruiting and hiring efforts this month and take advantage of those start employees ready to come work for you.
If you have questions about how to implement any of these tips in your organization, we're here to help. From job board optimization, social media strategy, and applicant communications, we have the team to help you get the job done. Contact us if we can assist you!