The series “Common Interview Question” covers some of the most frequently asked questions by employers during an interview. Thoroughly preparing for an interview is one of the best ways to boost your confidence as a job seeker. One of employers’ favorite interview questions is, “Why should we hire you?”

What’s the true purpose?

Employers want to know what you have to offer that differentiates you from other candidates. When you are presented with this question you need to explain how your experience, education, and skills will benefit the company. The employer needs to be convinced that you are the best choice out of all the candidates before you leave the interview room. So, how do you accomplish this?

1) Be Unique

Focus on attributes that are unique to you. Avoid using common keywords that can be found on almost any applicant’s resume.  

2) Be Specific

Stay away from vague answers. These are boring. Also, addressing the question directly will show that you are well prepared and confident in what you are saying.

3) Make it Measurable

Convincing someone that you are the “perfect” hire is much easier with quantifiable data. Include some numbers or an example of how you were able to bring value or cost savings to a previous employer. Also, include stories that highlight your abilities as both a leader, or team player; both roles are valuable.

Examples:

Average: I am the best choice because I possess all of the skills as outlined in the job description, and more! Without a doubt, I will be an asset to your company.

Great: During my career I have displayed the ability to adapt and grow in a variety of environments, including the transition at Company A when I turned around sales and secured a 10% jump in profits during the first quarter. I have the communication skills that allow me to play an essential role in any team, such as when our focus group at Company B was unable to come to a decision about when to launch a new product and I was able to mediate agreeable terms for everyone involved. Lastly, I posses the initiative to apply all of my experience and skills to yield results for your company, as I have clearly demonstrated in the past.

The latter example exemplifies how unique, specific, and measurable qualities can be pulled together to create a response that will engage and convince the hiring manager that you are prepared and experienced, two qualities that can benefit any company.

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