Your social media bio is one of the first things people see when they view your profile and we all know the importance of a first impression. Those 160 characters or less will decide if your potential future employer will chose to engage with you. Create a social media bio that explains who you are and what you do, clearly, creatively, and succinctly.
Ask yourself this, “What message is my social media bio communicating?” If your current social media bios aren’t helping you land new job opportunities, follow these 5 simple steps to create a social media bio that says, “Hire me!”
Think of your bio like a title or header- it needs to grab your potential employer's attention. You are trying to convince them to engage with and possibly hire you on social media. Your bio should tell them what you do, how you do it, and what benefits you can deliver to their team or company all while remaining within the character limit. Make every letter count!
Does the character limit have you worried that you’ll run out of space before you can tell everyone how awesome you are? Consider including a link in your bio. The purpose of the bio is to grab your reader’s attention. Once you’ve done this, you can direct them to a place where they can gather additional information about you (e.g. personal website, digital resume, PR portfolio.) Don't forget to entice your readers to click with a call to action!
Today’s job market is full of active and passive candidates vying for an opportunity at the job of their dreams. Don’t fall victim to a cookie-cutter social media bio that looks like all the rest. Give your bio a personal flair by including at least one detail that showcases your individuality and personality: a fun fact, a hobby, interests, or visual. Don't find yourself to be very interesting? Try focusing on your accomplishments instead!
Most search engines consider social media bios in their algorithms. Make your social media bios search engine optimized by leveraging key words, hashtags, and links. Be sure that the key words, hashtags, and links you use are representative of your goal. This will ensure that you are attracting the right audience to your social media profiles.
The potential employers you are aiming to reach on social media aren’t limited to just one social media platform. They’re likely to search and engage with you on multiple social media platforms. When creating your social media bios, it’s important to be consistent in your message. You don’t have to keep the wording of all of your social media bios exactly the same, but include enough of the same key words, personal motifs, and tone that your name will ring a bell to that potential employer on any social media platform.
Now that you've got the tools to create a social media bio that says, "Hire me!," it's time to put them into action. Present yourself as the ideal candidate on social media and watch those job offers start rolling in. If your bio isn't the only part of your social media profile that could use some spring cleaning, check out MAU's Job Seekers Social Media Survival Guide for helpful tips and tricks.