It's Twitter Tuesday (#twittertuesday)! Next to websites like LinkedIn, which is geared towards professional growth and networking, the social media site Twitter may seem to fall flat in regards to career growth. But don’t count it out just yet.
Twitter is a world-wide social media phenomenon where people go to “tweet.” It is a platform used to share important moments or ideas—whether using an image, video, or words (keeping it to a maximum of 140 characters, that is). According to Twitter’s website, if you decide to follow someone, their Tweets “instantly show up in your timeline.” So how can you take advantage of this platform when looking for a job or growing your own professional network in general?
To start, follow people who share your job interests as well as companies you are interested in and their staff members. Your Twitter feed will display any postings from those you have followed, opening up the opportunity to possibly see job postings, company happenings, and even learn the culture a bit. Perhaps you want to work for a company that supports the local community; if you see ABC Company has participated in an event supporting United Way or the American Cancer Society, there is a good chance community involvement is present at that organization.
Twitter can help you find obscure job leads, as well as research the company before your interview, and it can help you build your professional brand. Many companies and organizations have an active Twitter account. Although it may seem counter to what Twitter is normally used for, it is becoming more and more popular in job searching, so it’s a smart idea to utilize it.
When looking for a career or networking on Twitter, remember these important tips:
- Be specific to the career path of interest.
- Self-promote through hashtags: #hireme #jobsearching #candidate #MBA
- Follow companies you’d like to work for to get to know them a bit better.
- Don’t let social media be social—keep it professional.
- Avoid following spammers, such as false celebrities, and unrelated organizations.
- Be active and share valuable links, such as industry news and articles.
- Make connections with the company.
- Revise your profile to make sure it reflects your professional interests and goals.
Finally, the most important tip when it comes to networking on Twitter is this: Focus less on getting followers and more on going out and following. Don’t worry about how popular you are on Twitter. Instead, leverage the ability you have to proactively connect with people and organizations. It could pay off in the end!
Click here to read more career tips from MAU.