There is a reason this topic has become the buzzword that it has: it’s important!
Defined as a is the summation of how people within an organization interact with each other and work together, a company’s culture affects everyone, strongly influencing how they act, dress, and ultimately, how your employees perform their jobs. Historically, a company’s culture was merely inferred versus directly defined, but as the emphasis on having a strong corporate culture continues to increase, companies are working to get their culture code down on paper.
This is especially important in relation to your talent acquisition strategy.
As a part of your employer brand, your company’s culture is something that potential employees look to when considering applying, and your existing employees rely on to stay with your organization. The good news is that, as a recent Indeed study found, strong company culture is not limited to tech companies in Silicon Valley, but thrives across all industries.
See the following video to learn 4 ways to best portray your company's culture.
It is undeniable. When it comes to attracting top talent, culture is key. Fortunately, from describing jobs, sharing photos on Facebook, to simply asking for some feedback, there are plenty of tools at your fingertips that can assist in proudly displaying your company’s culture.
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