Search Engine Optimization (SEO) is a digital marketing practice that is used to improve the positioning of a web page in the results of search engines, such as Google, Yahoo, or Bing. It is organic, meaning Google is not paid for it to be visible. Instead, SEO is done through the use of keywords that vary according to the products and services the company offers.
SEO helps search engines, like Google, understand what each web page is about and how relevant they are for different users.
Despite its value, many organizations have not yet realized its capabilities when implementing a talent acquisition strategy. If implemented effectively, SEO can help a company compete with other companies looking to fill similar positions as they are. The benefits go from enhanced job board visibility on sites such as Indeed, to decreasing promotional expenses and the hiring timeline.
To help you stay competitive as to attract the right talent we have created this Free Guide. Download it now!
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